Case Study
How to fast-track healthcare innovation
AstraZeneca’s aims were simple:
- Amplify voice, brand and leadership in innovation
- Reinforce role as a driver of the health tech ecosystem
- Create strategic alliances to advance the transformation of healthcare
- Accelerate opportunities to improve patient care through clinical AI, advanced diagnostics and digital health
The solution
4YFN offered a global meeting point where technology and healthcare converge, so AstraZeneca could get talking with the right people. A bespoke package was created for 2025.
- Sponsorship in the HealthTech area
- Partner Programme Half-Day, themed Innovation for a Healthier Future: Transforming Care Today
- Round tables, keynotes and discussions with national and international experts, showcasing AI, sustainability and clinical innovation
- Collaborative activities with startups, technology partners, public institutions and healthcare organisations
The results
The benefits of 4YFN participation were immediately obvious.
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800+
registration requests for AstraZeneca sessions
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300+
registered attendees comprising healthcare professionals and tech creators
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+350K
social media impressions
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+2000
social interactions
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High-value conversations with prominent healthcare organisations and public bodies (including the Generalitat de Catalunya)
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Enterprising solutions from industry leaders including BSC, Microsoft and Telefónica
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Strengthened strategic alliances with institutions including Mobile World Capital, Biocat, Barcelona Health Hub and the Madrid City Council
