The latest tech innovations in the book industry: The Möbius culmination in 4YFN

The latest tech innovations in the book industry: The Möbius culmination in 4YFN

Innovative tech is also a hot topic in the creative and cultural industries. Meet Möbius, a European commission-funded project that has created new enriched media experiences to invigorate the publishing sector. The project will host a panel discussion at the Mobile World Capital Barcelona’s stage in 4YFN 2024 (stand number 8.1B55) on Tuesday, February 27th, at 12.00.

A 360º VR-headsets demonstration of the Möbius Book Experience

Industry leaders and experts will be gathered for a dynamic round table conversation highlighting the innovative technologies developed by Möbius. Starting with Julià Vicens, Head of Computational Social Science at Eurecat, who will introduce the project's main features. Richard Elelman, Head of Politics at EURECAT in Barcelona and co-leader of the RENAISSANCE Science-Art-Sustainability programme, will emphasize the European Commission's role in creative and cultural industries. Alenxandru Stan, Innovation Project Manager at IN2 Digital Innovations, will give insights on using digital and data-driven technologies in the cultural sector, exploring the potentialities of prosumer communities and AI. Followed by Enrico Turrin, Deputy Director at the Federation of European Publishers, who will go through the latest trends in the publishing industry, shedding light on topics such as audiobooks, social media's impact and immersiveness. Lastly, Markus Loëffler, Founder of the Kunstkraftwerk Leipzig, will share some benefits of integrating Möbius technologies into publishing.

During the four days of the fair, Möbius will be present at booth 8.1B55 showcasing the Möbius Book Applications, including the Möbius Book Player, the Möbius Book Creator and the Prosumers Intelligence Toolkit. It will also share with the visitors the Möbius VR Experience, 8 minutes and 360º VR demonstration of an enriched book experience based on The influence of blue, the Italian novel by Giulio Ravizza, published by Bookabook in 2019, and Fantasy into Möbius, the short story by Filippo Rubulotta which won the project’s Call for manuscripts in 2022.

The VR experience, an immersive show created by Franz Fischnaller, Media Artist, and Rupert Huber, Sound Designer, produced by Kunstkraftwerk Leipzig.

About the project

Möbius is an initiative funded under the European Commission Horizon 2020 programme that aims to innovate within the European book publishing sector by remodelling the traditional value chains and business models, uncovering the prosumer’s potential, and delivering new enriched media experiences.

Find out more.

Photo credit: Möbius / Picture Alliance / May Frank