Trantor is an AI-driven software tool for optimizing marketing campaigns through improved segmentation, specifically psychometric segmentation. A key to successful advertising campaigns is choosing the right audience, reaching them, and delivering the appropriate message and value proposition. At Trantor, we are able to target profiles based not only on demographic characteristics but also on psychological aspects. Additionally, we adapt the content of each campaign, ensuring that every brand emotionally connects with each type of customer it reaches, thereby achieving a significant improvement in the performance of advertising campaigns.