bitsensing is a startup that reimages radar technology and wants to create a completely autonomous and smart environment. Since being one of the finalists of the 4YFN24 Awards, they continue on their journey of growth and we have had the chance to catch up with Jae-Eun Lee, Co-Chief Executive Officer at bitsensing.
Congratulations on being one of our 4YFN24 finalists! What was a pivotal moment at 4YFN24 that deeply influenced your startup's direction? How did this experience shape your future or strategies?
Thank you! One of the pivotal moments at 4YFN24 was the valuable feedback we received from industry experts and potential partners, which helped validate our existing business expansion plans. While we already had a clear strategy for entering new markets, such as smart cities and healthcare, the interactions at 4YFN24 reinforced our approach and gave us fresh perspectives on how to prioritize these efforts. It was a great opportunity to solidify our strategy and accelerate our ongoing initiatives with greater confidence.
4YFN24 was rich with opportunities for innovation and networking. Can you share a connection or partnership formed at the event that has been particularly impactful for your startup? How has this relationship contributed to your progress?
At 4YFN24, we had the opportunity to engage with a wide and diverse audience, which was impactful in terms of increasing awareness of our technology. While we did not form any specific partnerships during the event, the exposure to different industries and the valuable conversations we had with potential customers, partners, and investors helped us better understand how our solutions resonate in different markets. These interactions gave us deeper insights into how we can further align our product offerings with the evolving needs of global industries.
Being a finalist at 4YFN24 is a noteworthy milestone. How has your participation at 4YFN24 enhanced your startup’s visibility, recognition, or access to resources? What strategies would you recommend to future finalists to make the most out of their experience?
Our participation at 4YFN24 significantly boosted our visibility on a global scale. We saw increased media coverage, which helped us reach new markets and potential investors. Additionally, the credibility of being a finalist opened doors to resources such as mentorship and industry networks we may not have accessed otherwise. For future finalists, I would recommend making the most of every networking opportunity, staying open to collaboration, and being prepared to showcase how your technology or solution can address real-world challenges.
Reflecting on your experience at 4YFN24, what were the most significant learnings or insights you gained? How have these insights influenced your approach to innovation and growth in the startup ecosystem?
Our experience at 4YFN24 provided us with a unique opportunity to observe trends in the tech ecosystem and see how various industries are evolving. One key learning was the growing interest in radar-based solutions across different sectors, from automotive to healthcare. While these insights didn’t lead to immediate strategic changes, they confirmed that our current direction—focusing on advanced sensor technologies—has strong potential across multiple verticals. The event reinforced our commitment to pushing the boundaries of radar technology and staying focused on innovation.
Startups in the 4YFN ecosystem can tap into resources, mentorship, and funding opportunities through GSMA Foundry, how have the GSMA Foundry helped you?
GSMA Foundry has been instrumental in Bitsensing’s journey. Through their mentorship programs, we’ve gained access to industry veterans who provided critical guidance on scaling our business globally. Additionally, their network of investors opened up funding opportunities that have supported our growth.
The applications for the prestigious 4YFN25 Awards are now closed. Stay tuned to find out which companies will become finalists and which will have the chance of receiving a €20,000 cash prize, along with numerous other benefits designed to accelerate their business growth and visibility. For more information, see more here.