Imagination Meets Technology: The Science of Creativity

In a moment where AI accelerates execution and makes products increasingly alike, the real breakthroughs come from the mindsets, frameworks, and unconventional thinking that only creativity can offer.

What does it mean to think creatively when information is abundant but originality feels scarce? How do ideas emerge, evolve, and collide across disciplines? In what ways do creativity and technology not only amplify one another but also reveal their own distinct roles in shaping innovation? What role do intuition, emotion, and contradiction play in producing something genuinely new? And how can creative processes be harnessed without being tamed?

This session brings together creative minds to explore how imagination can reshape problems, unlock new value, and enable companies to build what competitors can’t predict or copy.

10:30 – 10:40 | Solo Presentation

Speakers:

• Otto Plesner, Co-founder & Creative Director, Renaixance

10:40 – 10:50 | Solo Presentation

• Ella Weston, Senior Vice President Marketing and Director, WPP Stream

10:50 – 11:00 | Solo Presentation

• Cecilia Tham, CEO, Futurity Systems

11:00 – 11:30 | Panel Discussion

Speakers:

• Cecilia Tham, CEO, Futurity Systems
• Otto Plesner, Co-founder & Creative Director, Renaixance
• Ella Weston, Senior Vice President Marketing and Director, WPP Stream
• Moderator: Franc Ponti Roca, Professor of Creativity and Innovation, EADA Business School