Strap yourself in, it’s networking season again. You have your tickets to 4YFN and the Mobile World Congress (if not, what are you waiting for?!), your business cards are printed and your shoes are nicely polished. But what’s next?
There’s nothing quite like seeing your company name in print. News coverage can give your team a motivational boost, it’s an excellent way to build your reputation, and it can have a positive effect on your bottom line.
Why do startups die? Walk through the startup graveyard and you’ll find a bunch of misfits, over-funded vanity projects and sorrowful stories of amazing ideas, bad luck and dreadful timing. Startups die for all sorts of reasons, and it’s always sad. Sometimes investors pull the plug, sometimes founders give up and go home, and sometimes […]
Luke Skywalker had Yoda, Aladdin had the Genie, and Mark Zuckerberg had Steve Jobs. Mentors like these are celebrated in both fact and fiction as wise counsellors who have our best interests at heart.