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Eduardo Ordax Duque
Amazon Web Services, Principal GenAI Lead EMEA
Speaker Bio
I’m a computer scientist with 15+ years of experience in tech, blending a strong technical foundation with deep business acumen. My career has evolved across sales, business development, and artificial intelligence, allowing me to lead complex, cross-functional initiatives with real-world impact. Currently, I serve as the GenAI Go-to-Market Lead for EMEA at Amazon Web Services, where I help organizations unlock the full potential of AI at scale.
Over the years, I’ve successfully led and managed high-performing teams across multiple functions and geographies. I’m passionate about empowering people, building collaborative cultures, and developing talent while delivering results. My leadership style blends clarity, empathy, and execution focus—skills that have been critical in fast-paced, high-stakes environments.
Recognized as the most influential person in AI in Spain and among the top 20 worldwide, I’m a regular speaker at international conferences and collaborate with academic institutions as a lecturer in master’s and postgraduate programs. I also share insights with a LinkedIn community of 200,000+ followers, fostering meaningful conversations around AI, business strategy, and ecosystem growth.