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Parker Crockford
Qover, CRO
Speaker Bio
Parker Crockford is Chief Revenue Officer at Qover, the company defining and leading the category of embedded insurance orchestration. He is responsible for Marketing, Sales, Partnerships, and Customer Success, driving Qover’s international growth across Europe.
An American-trained operator based in Barcelona, Parker has spent his career building and scaling enterprise B2B revenue engines in complex markets. At Qover, he helped integrate marketing into the revenue organisation, define the company’s ICP and buying committees, and shift from traditional lead generation to an ABX-led demand model — linking marketing directly to pipeline, ACV, and revenue outcomes.
He also plays a central role in Qover’s category design journey, positioning the company as the “insurance fabric” behind global brands and launching the narrative of embedded insurance orchestration. Most recently, he has been focused on how B2B companies win in the new era of AI search and self-directed buying behaviour, where visibility, authority and trust increasingly shape commercial outcomes .
At MWC, Parker will share practical insights on scaling enterprise GTM, building category authority, and aligning brand, demand and revenue into a single operating system.