Cracking Gen Z: Redefining Customers, Teams, and Everything in Between

They are digital natives, purpose-driven consumers, and reshaping the future of work. But for many, Gen Z remains a mystery—how they engage with brands, collaborate across generations, and leverage AI in their daily lives is redefining industries at lightning speed. This session unpacks the Gen Z mindset, from how they build and interact with brands to how they work in intergenerational teams within fast-growing environments. What makes them tick, and how should companies adapt?

16:50 - 17:20 Fireside Chat: No Filter: Building Brands Gen Z Care About 

Speaker:

Bruno Casanovas, Co-founder and Creative Director, Nude Project  

Moderated by Paula Clemente, Journalist, El Periodico

17:20 - 17:30 Solo Presentation: AI meets Gen Z  

Speaker:

Hanne Jesca Bax, Global Vice Chair – Markets, EY 

17:30 - 17:50 Fireside Chat: From Boomers to Zoomers: Cracking the Code of Growing Teams 

Speakers:

Jordi Romero, CEO & Co-Founder, Factorial

Helena Guardans, President Spain, Concentrix

17:50-18:00 Solo Presentation: User engagement in the Metaverse 

Speaker:

Cai Felip, Co-Founder, Union Avatars