AI XL Series (I): Gen AI’s Power Play - A New Era of Productivity

Generative AI is redefining productivity, transforming industries by automating routine tasks and enabling humans to focus on creativity and strategy. From AI-powered chatbots revolutionizing customer support to hyper-personalized marketing campaigns and streamlined HR processes, this session explores how AI is reshaping workflows and unlocking new potential. What are the opportunities and challenges of this AI-driven productivity revolution? 

12:20 - 12:40 Fireside Chat 

Speaker:

Ingrid Verschuren, EVP Data & AI, GM EMEA, Dow Jones

Moderated by Àlex Rodríguez Bacardit, CEO, Marsbased

12:40 - 13:15 Panel Discussion 

Speaker:

Brian O'Reilly, Head of International, Writer

Pauline Roux, Managing Partner, Elaia

Susan Emerson, Senior Vice President - Product: AI, Analytics & Data, Salesforce

Moderated by Àlex Rodríguez Bacardit, CEO, Marsbased