Leland is the General Manager for Pico Interactive responsible for all commercial activity in EMEA. He has over 8 years’ experience in VR starting with PlayStation where he defined the market for Project Morpheus (what would become PSVR), then at a live events VR start-up, before joining Pico Interactive in 2017. In Europe Pico is the preferred partner for developers working in training, medical, out-of-home entertainment, education, and marketing applications. Partners prefer Pico given the superior commercial support services and the affordable, easy to deploy standalone design of their products. Leland has an MBA from the Haas School of Business (UC Berkeley) and BA from Colgate University.