VP, Creative Director
Bill McCullough is an 11-time Emmy Award winner who now serves as Vice President/Head of Content Development for NFL Media. After 2 award-winning seasons as a Creative Director in the Marketing group, Bill will now move to the content side of the organization where he will be tasked with developing and executing a multi-platform content strategy for NFL Media.
The former Vice President of HBO Sports and Executive Producer of GoPro Entertainment has earned a reputation for developing and producing premium content like Dude Perfect Super Bowl Trick Shots (27M+ views) and the 8-part Facebook docu-series Hala Madrid! (30M+ views).
During his time at HBO, Bill creative directed and edited the Emmy Award-winning HBO documentaries Breaking the Huddle, Assault in the Ring, Lombardi and Namath. He won his first Emmy for editing the HBO documentary Howard Cosell: Telling It Like It Is.
Bill also directed the critically acclaimed HBO series’ Real Sports with Bryant Gumbel and State of Play, and won his most recent Emmy as Director for Outstanding Sports Anthology. Other HBO projects include shows like The Chris Rock Show, Inside the NFL, Real Sports with Bryant Gumbel, and Reverb as well as campaigns for Sex and the City, Carnivale. Angels in America, The Sopranos, Six Feet Under, Def Poetry, and HBO Sports.
During the early 2000’s Bill owned the NYC-based production company Wonderland Productions. A full service, Emmy Award winning production company built from the ground up by Bill, Wonderland’s client list included HBO, ESPN, NBC, ABC, CBS, IFC, PBS, SpikeTV, McDonalds, Jaguar, Land Rover, Unilever, Pepsi, Spike Lee and many independent filmmakers.
Bill has won Emmy’s as a Producer, Director, Creative Director, Editor and Composer.
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