Madrid in Game is an initiative of the Madrid City Council, which aims to enhance the creative, entrepreneurial and competitive skills of citizens and professionals in the video game industry.

Driven by two pillars, the Video Game Campus and the Madrid Game Cluster, It's a transformative action full of initiatives that focuses on companies and society with the aim of being a driving force for socio-cultural and economic change through gamification. It was created to promote innovation and technology within the video game industry ecosystem at a local, national and international level with two main objectives: