Indaru, an independent media and data advisory firm, specializes in enhancing marketing performance through media consulting, audits, and data analytics. They offer tailored solutions for media investment optimization and strategy, using their expertise in choosing effective media agencies, ad tech tools, and data providers. Indaru's AITA® (Artificial Intelligence Tool for Advertisers) employs machine learning for predictive marketing mix models, boosting ROI and optimization. Emphasizing data-driven decisions, they guide in selecting media agencies and technologies, and offer data visualization and machine learning modeling. Their team of mathematicians and experienced media consultants provide actionable insights, distinguished by their personalized, client-focused, owner-operated approach.