- Hall 8.1 Stand 8.1D10.1
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Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse. Anzu’s in-game ads put players first, helping advertisers reach audiences programmatically in a non-intrusive way. Its patented 3D ad tracking technology, in-game viewability measurement with Moat and IAS, partnerships with leading AdTech vendors, and full compliance with new MRC and IAB guidelines make Anzu the preferred in-game advertising partner for brands worldwide. Backed by WPP, Sony Innovation Fund, NBCUniversal, HTC, Bitkraft, and more, Anzu has raised $37M to make advertising in games better — for brands, for game developers, and for gamers.