Did you know that 1 in 3 travelers are interested in using digital assistants to book travel?


Did you know that, in the US, 26% of travel searches in the fourth quarter of last year occured on a mobile device? In other parts of the world, it’s even higher.

And did you know that, if a travel brand tailored its trip experience based on personal preferences, 36% would be likely to pay more for their services? True success in the future of travel comes down to personalization. Technologies such as AI, VR and Big Data are changing the game.

The initiative Innovation Hub Travel Edition and the programme Miro in Cube have joined forces to offer you a complete TravelTech track in 4YFN event focused in analyzing, discovering and learning how startups and tech can transform the travel industry.



Agenda: Monday 25 February


10:30: Kick-off session at the Mobile World Capital Barcelona booth.
The session is aimed to find out how some of the players in the travel tech sector are working with the innovation ecosystem.
  • Introduction to the Innovation Hub Travel Edition, the community for digital innovation in the travel and tourism sector.
  • Panel Session: Why innovation ecosystems are essential for future of the tourism sector? Learn from key speakers from Amadeus, Globalia and TravelgateX, moderated by Innovation Hub Travel Edition
  • Launch: Sports Tourism Startup Competition by UNWTO and Barça Innovation Hub

12:00: Discovery Tour around the exhibition area
We’ll visit the most exciting start-ups, corporations and other companies of the tourism sector exhibiting in 4YFN, such as Vueling, Broomx, Conector TravelTech accelerator, etc.

This activity is reserved for 20 selected attendees. Please fill the form here and request your place within the tour!

13:15: Panel on Artificial Intelligence at the Garden Stage
This panel will focus on AI and machine learning in the travel and tourism industry. Examining where data is coming from and how it is used. Come and meet some of the key players shaping the travel industry of the future using and optimising machine-learning techniques.

The session will be moderated by Florian Mesny. The featured speakers will be Sara Pastor Destinations Managing Director at Adara, Emilio Galán Founder and CTO at Beonprice, Juanjo Rodriguez Founder & CEO at the Hotels Network, Pierre Becerril Founder & CEO at Transparent. More information here

14:00: TravelTech Networking drinks at the Mobile World Capital Barcelona booth
Come and enjoy tapas and drinks with the Innovation Hub Travel Edition community and meet other people in the sector looking for collaborations, knowledge or just networking.

14:00 – 17:00: Hackathon Miro in Cube final at the Summit Stage
Last phase and awards ceremony of the multi-site (Perpignan, Barcelona, and Palma) and simultaneous hackathon organised by the University of Perpignan. More information here
  • 14:00: Presentation
    Opening speech and presentation of the jury, made up of high-level representatives from academia, the institutional sector, and the world of business and entrepreneurship.
  • 14:30: Pitches (5 min) + questions from the jury
    Each of the 9 teams that will take part in the final round will have 5 minutes to present their project, answer questions, and try to convince the jury in order to win the 2nd edition of the Miro In Cube Hackathon.
  • 16:00: Deliberation (coffee break) – Networking area
    While the jury is deliberating, join us for a coffee break – a time for friendly conversation in the Networking Area next to the Summit Stage.
  • 16:30: Special Innovation + Prize Ceremony
    The moment we’ve all been waiting for! We’ll finally discover the winner of the MIRO IN CUBE 2019! The Euroregion Prize for Innovation in Tourism will be handed out along with the MIRO IN CUBE 2019 Trophy before an audience including partners, journalists, and guests.
  • 17:00: Buffet – Networking area
    Following the awards ceremony, there will be a buffet in the Networking Area. It’s the perfect time to meet our partners, the MIRO IN CUBE start-ups, investors, and key players who are pioneering innovation in the tourism sector.

*This agenda is subject to change

More Information