Jasmeet Singh Sethi

Head of ConsumerLab, Ericsson

Speaker Bio

Jasmeet Sethi leads ConsumerLab, the foresight and insight unit within Ericsson Research in Sweden, anchoring his team's efforts in extensive research and intelligence on ICT, gaming, and entertainment trends. He has been deeply involved in charting the evolution of gaming and entertainment behaviors, with a keen eye on how emerging technologies like 5G, extended reality (XR), and network APIs significantly enhance the user experience. His work, rooted in extensive research, is pivotal in shaping Ericsson's technology research, product innovation, and marketing strategies.

With a solid 16 years under his belt in the areas of insights, marketing and strategy, Jasmeet has played a pivotal role in building a narrative around how 5G technology can change the game for the consumer business, especially within the gaming and entertainment sector. He's been at the helm of the Ericsson Startup5G program, an initiative that connects over 80 global startups with more than a dozen communication service providers to explore innovative 5G applications in gaming, entertainment and beyond.

Before joining Ericsson, Jasmeet contributed his expertise as a Consulting Manager at Analysys Mason in India, where he provided strategic advice and market insights to telecom operators and vendors. He holds an MBA and a Bachelor of Engineering degree from India, grounding him in both the technical and business sides of the telecom industry.