Science and technology to transform cancer into hope


Wed, 28 Feb: 15:00 - 19:00 CEST

Pre-registered & Approved have priority


Beta Lab, Hall 8.1 - 4YFN

Session Description

Join us for an insightful session as we unveil GSK’s pioneering initiatives to transform cancer into hope, with a specific focus on gynecologic cancer and oncohematology. Recognizing that this transformation requires collective effort, we will foster dynamic roundtables discussions involving our ecosystem partners. These will delve into the multifaceted challenges and opportunities along the patient journey, exploring how technology can synergize with clinical aspects and related areas such as nutrition, physical activity, sexuality, fertility, and mental health, to improve life quality. Don't miss the launch of an incredible open innovation opportunity for startups committed to making a difference.


Session Details


14:00 - Lunch

15:00 - GSK: Pioneering the transformation of cancer into hope

- Eloy Gómez - Former Vice President Oncology of GSK

15:20 - e-llas: Innovation hub to illuminate the journey of gynecologic cancer patients

- Dr. Ainhoa Madariaga - Medical Oncologist of Doce de Octubre Hospital

15:40 - Roundtable discussion: Challenges and opportunities for a faster and precise diagnosis

- Almudena Sánchez - Medical Manager of GSK
- Dr. Ainhoa Madariaga - Medical Oncologist of Doce de Octubre Hospital 
- Micaela Martelli - Director of Health Vertical of Telefónica
- Gabriela Ginella - Association of People Affected by Ovarian Cancer (ASACO)
- Dr. Carmen Marqués - Medical Director of the Spanish Group for Investigation on Ovarian Cancer (GEICO)

16:30 - Roundtable discussion: Integrating science, technology, and holistic perspectives to enhance the quality of life for gynecological cancer patients

- Ana Díez del Corral - Customer Value Projects Manager of GSK
- Javier Campión - Coordinator of the Health Department of BCC Innovation, technological center of Basque Culinary Center
- Alfonso Arroyo - Deputy to the President of GO fit
- Dr. Daniel Mataró - Medical Director Barcelona and CIRH of Eugin
- Marcelo Ruz - Hereditary Breast and Ovarian Cancer Association (AMOH)

17:05 - Launch of an open innovation initiative. Join us to tackle the challenge!

- Xavier Contijich - Director of Opinno Healthcare

17:25 - Snack

18:00 - Innovation in hematology: Pilot project on digitalization of bone marrow samples

- Miguel Ferreira - Hematology Marketing & Sales Director of GSK
- Miguel Luengo-Oroz - Founder and CEO of Spotlab.ai
- Dr. Leonor Arenillas, MD - Head of Cytology, Hematology Service of Del Mar Hospital 

18:30 - Innovation in hematology: 5G Blood Diagnostic project

- Miguel Ferreira - Hematology Marketing & Sales Director of GSK
- Prof. Pilar Llamas, MD, PhD - Corporate Head Hematology of Fundación Jiménez Díaz Hospital 4H (Madrid)
- Dr. Sara Martín, MD - Hematologist Specialist of Fundación Jiménez Díaz Hospital 
- Vanesa Montoya - Innovation Expert of Telefónica
- Álvaro Sánchez Ferro - Co-founder & Medical Director of Leuko


*The session will be conducted in Spanish.

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