In a world full of fakes, Laura Urquizu is the real deal

In a world full of fakes, Laura Urquizu is the real deal. As the online marketplace for goods has grown, it has opened the floodgates for counterfeit products. In the wild west of the web, there’s a new sheriff in town: Laura Urquizu, the CEO of Red Points. Red Points automatically scans and flags IP infringements for over 400 brands worldwide to help them effectively tackle the brand abuse problem.

Laura will be joining 4 Years from Now as a speaker, four years after the company first exhibited at 4YFN. Since then the company has secured total funding of €12.6M and is considered a leading light in the Barcelona startup scene. We spoke to Laura to find out a bit more about what the future holds.

What are you talking about at the conference?

I will share Red Points’ evolution and transformation since we last attended 4YFN – which coincidentally was exactly 4 years ago.

What are you passionate about?

I love challenges. I never shy away from them and constantly push myself out of my comfort zone.

What is the future of your field?

Bright! The brand protection ecosystem has undergone a real transformation over the past decade with new entrants, such as ourselves, challenging the status quo by offering new disruptive technological solutions. I expect this trend to continue in the future as the online counterfeiting problem continues to affect even more companies.

Why is it so important?

The speed at which online infringers have been moving has put a lot of pressure on the industry not only to use the most advanced information technology to collect as much data as possible – after all information is power – but also to quickly process and understand them to offer real insights and predictions to companies.

What are your favourite sayings (they can be your own)? Words to live by?

Problems are challenges, not difficulties.

Another of my personal favourites is: a year at Red Points is like working 10 years in any other companies. Things are moving so fast within the business which means that many people accomplish things that would otherwise have taken years to do somewhere else.

What does the world look like in 50-100 years?

Exciting! I imagine technology will continue to play an even greater role in people’s lives – hopefully for the better.

Where will your company be four years from now?

In four years, Red Points will be the reference for brand intelligence companies and at that point we will be helping thousands of brands manage their online presence and grow revenues.